There’s an old adage, widely attributed to Mark Twain, that if you don’t like the weather in New England, just wait 15 minutes. Whether Twain ever said that is debatable, but over the last century or so, just about every locale across the country has adopted the saying as its own. I was reminded of […]
THE NCG MARKETING BLOG
Everything, Everywhere, All at Once: What Attorneys and Accountants Need to Know Today About ChatGPT and Generative AI
ChatGPT is here. What hath OpenAI wrought?
It’s been over six months since the tech firm OpenAI publicly released ChatGPT into the universe.
And our world will never be the same…
Stormy Weather & Resilience: Why Even in Tough Times You Don’t Want to Cut Your Marketing Budget
So…is it safe to leave the house yet? The 2020s – even though they’re barely two years old – repeatedly remind me of the tagline from Jaws 2: “Just when you thought it was safe to go back in the water…” It really has been a crazy couple of years, hasn’t it? In fact, the […]
Bryan Cranston’s Five Rules for Career Success
Ever take career advice from a meth dealer? Me neither, but Bryan Cranston has some excellent words of wisdom for all of us. And, of course, he knows a few things about achieving success in a competitive marketplace. Even if you don’t recognize his name, chances are you’ll recognize the gentleman in the accompanying photo. […]
Meaningful Marketing: What Michelangelo and Goldilocks Can Teach Lawyers About Niche Marketing, Market Positioning & Strategic Branding
So, what did Michelangelo and Goldilocks know about marketing? And what exactly is niche marketing? Is market positioning something that law firms really need to care about? Isn’t “strategic branding” just an overused buzzword? In fact, aren’t all of these terms just meaningless marketing jargon that a sensible attorney can ignore? (C’mon, can’t you just […]
The Importance of Elevator Pitches: Five Tips to Crafting a Personal Pitch That’s Natural, Meaningful and Memorable
I recently came across an interesting blog post about how to put together a good elevator pitch in a limited time. “The 15-Minute Method to Writing an Unforgettable Elevator Speech” by Kathryn Minshew is a good read. In fact, it’s just as important for those who believe that they have had the perfect elevator pitch […]
Marketing in a Time of Social Change: Why Growing Numbers of Companies Are Voicing Strong Political Opinions on Controversial Issues
Starting with the tragic attack by a white supremacist at the Emanuel AME Church in Charleston, South Carolina on June 17, the last two weeks have been an historic and hyper-speed ride through some of our country’s most controversial issues, from race relations to gun control to same-sex marriage to Mexican immigration. Perhaps the most […]
Phil Nugent to Speak on LinkedIn for Accountants at Association for Accounting Marketing’s Summit
LinkedIn can be a powerful business development tool for all professionals, and accountants are certainly no exception. But just having a profile on LinkedIn doesn’t bring any more benefits than simply having a gym membership; each one is merely a means to an end that must be used properly – and regularly – if someone really wants to see results. […]
