For many reasons, I’ve never been much of a friend of Facebook’s. And this sentiment has only increased lately, as news from and about FB in the last few weeks has been a steady stream of evidence as to why one shouldn’t trust the company or its $4-billion, 26-year-old CEO, Mark Zuckerberg. More on that […]
THE NCG MARKETING BLOG
Are You Running on Empty or Running Up That Hill? How Successfully Marketing Your Law Firm is Similar to Staying in Shape After 40
Spring in Boulder means the end of ski season and the beginning of running season. Of course, the hard-core Boulderites have been running six times a week all winter long, but even in my younger days, I never had the sufficient commitment to running that was necessary to claim membership in that elite group. So, […]
Crisis Communications: The Do’s and Don’ts, Keeping it Transparent and the Game-Changing Effects of Social Media
For many, preparing a crisis communications plan is similar to writing or updating your will: you know it’s something you need to do, but despite its importance, it always seems to take a backseat to everything labeled urgent that’s screaming for your immediate attention. And so it’s easy to continue to put it off, trusting […]
The New Rules of Marketing & PR: The Hard, Honest Work of Earning the Public’s Attention
Why is it that the arena of online marketing and PR often reminds me of one of those old-time carnivals? It’s almost impossible to navigate along the online midway enjoying your cotton candy without falling prey to the multitudes of self-proclaimed “gurus” and “leaders” in your path, all of them promising that there’s nothing easier […]
Biz Dev 101: Look First to Your Current Clients and Delight Them With Exceptional Service
You may be familiar with the time-honored marketing maxim that it’s eight times more difficult, time-consuming and expensive to find a new client than it is to get additional business out of a current client. So, given the compelling opportunities waiting to be targeted in and around your current clients and harvested through exceptional client service, […]
Change or Die: The BBC Orders its Reporters to Use Social Media
Do you still think that writing blogs is just for people with either an axe to grind or too much time on their hands? And that Twitter is just an inane waste of time with absolutely no possible positive ROI? As Kevin O’Keefe describes in a post this week, Peter Horrocks, the newly appointed director […]
How Big is Your Glass? Choosing a Challenge Worthy of Your Ambitions
Do you like big challenges? Do you really like big challenges? If so, how big is your glass? We all know that attorneys are trained to be risk-averse. And that that is a necessary element of being a good attorney. Your clients want to be able to describe a business deal or other opportunity to […]
How Big is Your Glass? On Choosing a Challenge Worthy of Your Ambitions
Do you consider yourself someone who welcomes new challenges? And are you willing to take on the commensurate risks? Even if you nodded affirmatively to both these questions, you nevertheless may be in need of a larger glass. We all know that attorneys are trained to be risk-averse. And, of course, a degree of risk […]
