There are endless challenges facing solo practitioners and small law firms in their quest to build thriving practices in these competitive times. Among the time-consuming and sometimes confusing challenges of running a business are those presented by the special demands of marketing and business development. Even as the ever-increasing competition in the law demands that […]
THE NCG MARKETING BLOG
Are You Communicating Effectively? Bono, Lawyers, Client-Centric Clarity, and the Wisdom of Dumbing Down One’s Message
I read an article this week that provides invaluable advice for attorneys, but it’s guidance that’s heard – and heeded – far too seldom. In fact, it will strike some lawyers as counterintuitive and wholly inappropriate for the profession of law. Nonetheless, this wisdom needs to be shared: “Dumbing down” your communications can be a […]
NCG’s Phil Nugent Speaks on “Lawyers, Ethics and Social Media” at CLE International’s 18th Ethics Conference
There are many critical – and often misunderstood – ethical considerations relating to attorneys and their use of social media. Lawyers throughout the country continue to provide us with many examples of how not to act on social media. Their stories, disciplinary hearings, and resulting news coverage are a strong reminder that what gets posted […]
Five Years on Twitter, Part I: Five Reasons Why Lawyers Should Tweet
It recently dawned on me that I’ve been on Twitter for over five years. Yes, as @PhilNugent, I’ve been tweeting since August 2008. While that’s an achievement shared by more than a few in the Twitterverse, it came as a bit of a shock. Has it really been that long? In the bigger picture, I […]
What Lawyers Can Learn From 37-Year-Old Peyton Manning: Yes, You’re Getting Older, But You Can Still Be an MVP
If you’re a football fan, there are many reasons to like Peyton Manning. The four-time NFL Most Valuable Player is unarguably one of the best quarterbacks ever to play the game, and more than a few fans and others make the case that he’s the very best ever. We won’t go down that road here, […]
Yet Another Survey Indicating That Lawyers Are Held in Lyet another survey evaluating the reputation of lawyersow Esteem Provides You With an Excellent Marketing and Public Relations Opportunity
A few weeks ago, the Pew Research Center released the results of yet another survey evaluating the reputation of lawyers in the world at large. Unfortunately — and perhaps not surprisingly — it’s more bad news for members of the legal profession. In fact, the survey, which asked how significantly each of ten occupations contributed to the well being of society, found that lawyers came in last place, […]
Phil Nugent to Speak to Legal Marketing Association on “LinkedIn for Lawyers: Why Attorneys Should Embrace LinkedIn and How They Can Leverage it as a Business Development Tool”
From Facebook to Twitter to Pinterest, the wide range of popular social media platforms vying for your attention can be either endlessly enticing or ultimately paralyzing. Each of these has varying levels of value to lawyers and law firms, but LinkedIn stands alone as the one social networking platform that every attorney should embrace. The […]
Does Anyone Know You’re Out There? Why Search Engine Optimization is Critically Important for Your Law Firm’s Website
Far too often I come across yet another law firm website that obviously took lots of time and money to design and develop, but which, for one or more reasons, was never graced with search engine optimization (SEO). Whenever I see one of these SEO-challenged websites, I always feel bad for those who paid good […]
