It’s been a little more than a month since the Google search algorithm update nicknamed “Mobilegeddon” was rolled out to a fearful world. In many ways, this event was similar to an apocalyptic Hollywood blockbuster, except that in this case, instead of everyone looking anxiously up at the sky, all Google watchers were intently focused […]
THE NCG MARKETING BLOG
Fiddling While Rome Burns, Part II: The Importance of Vision (and Execution) for Law Firms in 2015
In my previous blog post, I talked about how law firms have much in common with – of all things – philharmonic orchestras. Both are traditionally revered institutions with roots that are hundreds, if not thousands, of years old. However, because of changing times, both the traditional law firm and the classic municipal orchestra are finding themselves […]
Fiddling While Rome Burns, Part I: Tradition-Bound Law Firms Have Much in Common With Symphony Orchestras (and That’s Not Good)
What could your law firm possibly have in common with your city’s symphony orchestra? More than you may think. The L.A. Times recently published a fascinating story about the many challenges faced by the Los Angeles Philharmonic and other orchestras. As the Times describes the situation, “Orchestras across the country have been shaken by the loss of subscribers, […]
Boardwalk Empire: Lady Luck, Randomness, and Strategic Thinking in Monopoly and Marketing Your Law Firm
I recently played a marathon game of Monopoly (is there any other kind?) that brought back great memories. Monopoly was always my favorite game when I was a kid, and I truly loved the competitive, grind-it-out games that seemed to go on forever. Over the last couple decades, I haven’t had the chance to play the […]
Culture vs. Strategy is a Contrived Debate: Why Your Business Needs Both an Empowering Culture and a Thoughtful Strategy for Long-Term Success
“Culture eats strategy for breakfast.” That’s been a popular saying in Silicon Valley for some time, and it has a certain mystique because it’s attributed to the legendary business guru Peter Drucker. But exactly what does it mean, and could it be true? Could strategy be overrated? And how can culture possibly be so important? […]
NCG Strategic Marketing Sponsors 2015 New Year’s Day Polar Plunge in Boulder
Was the Ice Bucket Challenge not quite icy enough for you? Are you ready to get really cold – and have some fun – for another great cause? NCG Strategic Marketing is pleased to announce that it’s one of the sponsors of the 2015 Boulder Polar Plunge, taking place on January 1st at the Boulder […]
Lawyers: Looking to Leverage LinkedIn? “LinkedIn Strategies for Lawyers” Webinar Presented by Phil Nugent on Sept. 24th
Phil Nugent and the Clear Law Institute will present a live webinar, “LinkedIn Strategies for Lawyers,” on Wednesday, September 24, 2014. LinkedIn is an incredibly powerful business development tool for lawyers and other professionals, but far too often it’s not fully understood, leading to it being undervalued and underutilized. In this webinar, Phil will provide […]
Phil Nugent to Present Webinar on “LinkedIn Strategies for Lawyers”
On Thursday, June 26, 2014, in conjunction with Lorman Education Services, Phil Nugent of NCG Strategic Marketing will present a live webinar entitled, “LinkedIn Strategies for Lawyers.” LinkedIn is an incredibly powerful business development tool for all professionals and businesspeople, but it is all too often undervalued and underutilized, especially by lawyers. In this webinar, […]
