Starting with the tragic attack by a white supremacist at the Emanuel AME Church in Charleston, South Carolina on June 17, the last two weeks have been an historic and hyper-speed ride through some of our country’s most controversial issues, from race relations to gun control to same-sex marriage to Mexican immigration. Perhaps the most […]
Social Media
Ignition and Liftoff: The Future of Law Firm Marketing and Business Development
What does the future hold? To quote Nobel laureate Niels Bohr, “Prediction is very difficult, especially if it’s about the future.” And given all the ongoing change in both the legal profession and the marketing world, it must take a certain level of foolhardiness to attempt to tackle the subject of the future of legal […]
Is Facebook for Lawyers? Not Yet. Given Privacy Concerns with FB, Attorneys Should Focus on LinkedIn, Twitter & Blogs
For many reasons, I’ve never been much of a friend of Facebook’s. And this sentiment has only increased lately, as news from and about FB in the last few weeks has been a steady stream of evidence as to why one shouldn’t trust the company or its $4-billion, 26-year-old CEO, Mark Zuckerberg. More on that […]
Crisis Communications: The Do’s and Don’ts, Keeping it Transparent and the Game-Changing Effects of Social Media
For many, preparing a crisis communications plan is similar to writing or updating your will: you know it’s something you need to do, but despite its importance, it always seems to take a backseat to everything labeled urgent that’s screaming for your immediate attention. And so it’s easy to continue to put it off, trusting […]
The New Rules of Marketing & PR: The Hard, Honest Work of Earning the Public’s Attention
Why is it that the arena of online marketing and PR often reminds me of one of those old-time carnivals? It’s almost impossible to navigate along the online midway enjoying your cotton candy without falling prey to the multitudes of self-proclaimed “gurus” and “leaders” in your path, all of them promising that there’s nothing easier […]
Change or Die: The BBC Orders its Reporters to Use Social Media
Do you still think that writing blogs is just for people with either an axe to grind or too much time on their hands? And that Twitter is just an inane waste of time with absolutely no possible positive ROI? As Kevin O’Keefe describes in a post this week, Peter Horrocks, the newly appointed director […]
