You may be familiar with the time-honored marketing maxim that it’s eight times more difficult, time-consuming and expensive to find a new client than it is to get additional business out of a current client. So, given the compelling opportunities waiting to be targeted in and around your current clients and harvested through exceptional client service, […]
Blog: Marketing the Law
Change or Die: The BBC Orders its Reporters to Use Social Media
Do you still think that writing blogs is just for people with either an axe to grind or too much time on their hands? And that Twitter is just an inane waste of time with absolutely no possible positive ROI? As Kevin O’Keefe describes in a post this week, Peter Horrocks, the newly appointed director […]
How Big is Your Glass? Choosing a Challenge Worthy of Your Ambitions
Do you like big challenges? Do you really like big challenges? If so, how big is your glass? We all know that attorneys are trained to be risk-averse. And that that is a necessary element of being a good attorney. Your clients want to be able to describe a business deal or other opportunity to […]
How Big is Your Glass? On Choosing a Challenge Worthy of Your Ambitions
Do you consider yourself someone who welcomes new challenges? And are you willing to take on the commensurate risks? Even if you nodded affirmatively to both these questions, you nevertheless may be in need of a larger glass. We all know that attorneys are trained to be risk-averse. And, of course, a degree of risk […]
