“Where have you gone, Joe DiMaggio? A nation turns its lonely eyes to you.” ~ Simon & Garfunkel What would you like people to say about you when you retire? Here’s the test to see if you’re on the right track: Would they say all those nice things about you today? If so, relax: You’re […]
Blog: Marketing the Law
Rethinking Marketing: Bland is a Bad Brand
“Why not upset the apple cart? If you don’t, the apples will rot anyway.” ~ Frank Howard Clark Have you seen the following video from a few weeks ago? It features a guerrilla marketing strategy of organizing a faux flash mob in Belgium to promote the launch of Turner Network Television’s TNT Benelux network. This […]
Spring Training: Three Lessons on Change from Billy Beane and “Moneyball”
“It’s unbelievable how much you don’t know about the game you’ve been playing all your life.” — Mickey Mantle With the first week of April comes a treasured ritual for many: Major League Baseball’s Opening Day. And in fact, ten years ago this spring, a man named Billy Beane changed baseball forever. Do […]
The Digital Lawyer: ‘Topics in Digital Law Practice’ Course Offered Online to Attorneys; Classes in Document Automation, Virtual Law Practice & More
Are you still practicing law the way they did back in the 20th century, or are you taking advantage of all the changes in technology that have been sweeping the profession? Would you call yourself a digital lawyer, or an analog attorney in a digital world? From document automation to the use of technology in […]
Ignition and Liftoff: The Future of Law Firm Marketing and Business Development
What does the future hold? To quote Nobel laureate Niels Bohr, “Prediction is very difficult, especially if it’s about the future.” And given all the ongoing change in both the legal profession and the marketing world, it must take a certain level of foolhardiness to attempt to tackle the subject of the future of legal […]
The Unique Selling Proposition Gets a Makeover: Attorneys, What’s Your “Unique Lawyering Proposition™”?
The “Unique Selling Proposition” is a concept that’s close to the heart of marketers everywhere. The USP is a shorthand way of describing what every product or service desperately needs: a meaningful point of distinction, a way of differentiating it from the products or services of its competitors. In a crowded marketplace, a well-defined USP […]
Personal Branding 101: Honing Your Elevator Pitch, Knowing Your Audience and Speaking Their Language
I was at a networking event recently where the organizers drew a business card from a fishbowl to select one lucky attendee. They then provided that individual with a full two minutes to sell the crowd on their company, their services or themselves. It turned out that the individual whose name was drawn was unemployed. […]
Your 2011 Marketing Plan, Part 2: Setting Goals the SMART Way
“Begin with the end in mind.” – Steven Covey In my previous post, Your 2011 Marketing Plan, Part 1: The Value of Setting Goals and Planning, I addressed the importance of setting goals. At this time, I’d like to take it a step further by discussing how to set meaningful and measurable goals that become […]
