I recently played a marathon game of Monopoly (is there any other kind?) that brought back great memories. Monopoly was always my favorite game when I was a kid, and I truly loved the competitive, grind-it-out games that seemed to go on forever. Over the last couple decades, I haven’t had the chance to play the […]
Blog: Marketing the Law
Culture vs. Strategy is a Contrived Debate: Why Your Business Needs Both an Empowering Culture and a Thoughtful Strategy for Long-Term Success
“Culture eats strategy for breakfast.” That’s been a popular saying in Silicon Valley for some time, and it has a certain mystique because it’s attributed to the legendary business guru Peter Drucker. But exactly what does it mean, and could it be true? Could strategy be overrated? And how can culture possibly be so important? […]
Are You Communicating Effectively? Bono, Lawyers, Client-Centric Clarity, and the Wisdom of Dumbing Down One’s Message
I read an article this week that provides invaluable advice for attorneys, but it’s guidance that’s heard – and heeded – far too seldom. In fact, it will strike some lawyers as counterintuitive and wholly inappropriate for the profession of law. Nonetheless, this wisdom needs to be shared: “Dumbing down” your communications can be a […]
Five Years on Twitter, Part I: Five Reasons Why Lawyers Should Tweet
It recently dawned on me that I’ve been on Twitter for over five years. Yes, as @PhilNugent, I’ve been tweeting since August 2008. While that’s an achievement shared by more than a few in the Twitterverse, it came as a bit of a shock. Has it really been that long? In the bigger picture, I […]
What Lawyers Can Learn From 37-Year-Old Peyton Manning: Yes, You’re Getting Older, But You Can Still Be an MVP
If you’re a football fan, there are many reasons to like Peyton Manning. The four-time NFL Most Valuable Player is unarguably one of the best quarterbacks ever to play the game, and more than a few fans and others make the case that he’s the very best ever. We won’t go down that road here, […]
Yet Another Survey Indicating That Lawyers Are Held in Lyet another survey evaluating the reputation of lawyersow Esteem Provides You With an Excellent Marketing and Public Relations Opportunity
A few weeks ago, the Pew Research Center released the results of yet another survey evaluating the reputation of lawyers in the world at large. Unfortunately — and perhaps not surprisingly — it’s more bad news for members of the legal profession. In fact, the survey, which asked how significantly each of ten occupations contributed to the well being of society, found that lawyers came in last place, […]
Does Anyone Know You’re Out There? Why Search Engine Optimization is Critically Important for Your Law Firm’s Website
Far too often I come across yet another law firm website that obviously took lots of time and money to design and develop, but which, for one or more reasons, was never graced with search engine optimization (SEO). Whenever I see one of these SEO-challenged websites, I always feel bad for those who paid good […]
Personality Goes a Long Way: The Importance of Likeability for Attorneys’ Business Development Success
It seems that a week doesn’t go by that I’m not urging an attorney that they should let their hair down a bit in their online and offline communications. Show some personality. Demonstrate that they have a sense of humor and that they’re not too full of themselves. Or as I sometimes put it, allow […]
