Starting with the tragic attack by a white supremacist at the Emanuel AME Church in Charleston, South Carolina on June 17, the last two weeks have been an historic and hyper-speed ride through some of our country’s most controversial issues, from race relations to gun control to same-sex marriage to Mexican immigration. Perhaps the most […]
Marketing the Law
Personal Branding 101: Honing Your Elevator Pitch, Knowing Your Audience and Speaking Their Language
I was at a networking event recently where the organizers drew a business card from a fishbowl to select one lucky attendee. They then provided that individual with a full two minutes to sell the crowd on their company, their services or themselves. It turned out that the individual whose name was drawn was unemployed. […]
Your 2011 Marketing Plan, Part 2: Setting Goals the SMART Way
“Begin with the end in mind.” – Steven Covey In my previous post, Your 2011 Marketing Plan, Part 1: The Value of Setting Goals and Planning, I addressed the importance of setting goals. At this time, I’d like to take it a step further by discussing how to set meaningful and measurable goals that become […]
The Importance of a Strategic Approach to Law Firm Marketing in an Era of Change, Uncertainty and Increasing Competition
By now, it’s fairly well understood that we are living through a period of great change and uncertainty. As Peter Winick proclaims in a recent post, uncertainty is now permanent. While I tend to be somewhat hesitant about calling anything permanent, it appears that for most people in the workforce today – and for almost […]
