ChatGPT is here. What hath OpenAI wrought?
It’s been over six months since the tech firm OpenAI publicly released ChatGPT into the universe.
And our world will never be the same…
Marketing
Ignition and Liftoff: The Future of Law Firm Marketing and Business Development
What does the future hold? To quote Nobel laureate Niels Bohr, “Prediction is very difficult, especially if it’s about the future.” And given all the ongoing change in both the legal profession and the marketing world, it must take a certain level of foolhardiness to attempt to tackle the subject of the future of legal […]
Your 2011 Marketing Plan, Part 1: The Value of Setting Goals & Planning
If you don’t know where you are going, you might wind up someplace else. – Yogi Berra It must be the end of the year already, because all the articles and blog posts about setting goals and planning are starting to appear. And guess what: This is yet another one. Hey, I heard that groan. […]
The Importance of a Strategic Approach to Law Firm Marketing in an Era of Change, Uncertainty and Increasing Competition
By now, it’s fairly well understood that we are living through a period of great change and uncertainty. As Peter Winick proclaims in a recent post, uncertainty is now permanent. While I tend to be somewhat hesitant about calling anything permanent, it appears that for most people in the workforce today – and for almost […]
What’s Next for BigLaw? Revolution is in the Air – and the Legal Process Outsourcing (LPO) Firms Shall Lead It
“In retrospect, all revolutions seem inevitable. Beforehand, all revolutions seem impossible.” — Michael McFaul, National Security Council We are in the midst of a true revolution in the delivery of legal services. And upon reading that, it’s likely that you will fall into one of two camps: those who have already heard the guns firing and who […]
Who Are Your Heroes? On Second Acts, Defying Conventional Wisdom & Realizing Your Dreams
“There are no second acts in American lives.” – F. Scott Fitzgerald “As you get older, it is harder to have heroes, but it is sort of necessary.” – Ernest Hemingway Who are your heroes? I’m a firm believer that heroes are not just for kids. Everyone should have heroes – and the more, the […]
The New Rules of Marketing & PR: The Hard, Honest Work of Earning the Public’s Attention
Why is it that the arena of online marketing and PR often reminds me of one of those old-time carnivals? It’s almost impossible to navigate along the online midway enjoying your cotton candy without falling prey to the multitudes of self-proclaimed “gurus” and “leaders” in your path, all of them promising that there’s nothing easier […]
Change or Die: The BBC Orders its Reporters to Use Social Media
Do you still think that writing blogs is just for people with either an axe to grind or too much time on their hands? And that Twitter is just an inane waste of time with absolutely no possible positive ROI? As Kevin O’Keefe describes in a post this week, Peter Horrocks, the newly appointed director […]
