Ever take career advice from a meth dealer? Me neither, but Bryan Cranston has some excellent words of wisdom for all of us. And, of course, he knows a few things about achieving success in a competitive marketplace. Even if you don’t recognize his name, chances are you’ll recognize the gentleman in the accompanying photo. […]
Legal Marketing
Meaningful Marketing: What Michelangelo and Goldilocks Can Teach Lawyers About Niche Marketing, Market Positioning & Strategic Branding
So, what did Michelangelo and Goldilocks know about marketing? And what exactly is niche marketing? Is market positioning something that law firms really need to care about? Isn’t “strategic branding” just an overused buzzword? In fact, aren’t all of these terms just meaningless marketing jargon that a sensible attorney can ignore? (C’mon, can’t you just […]
Fiddling While Rome Burns, Part II: The Importance of Vision (and Execution) for Law Firms in 2015
In my previous blog post, I talked about how law firms have much in common with – of all things – philharmonic orchestras. Both are traditionally revered institutions with roots that are hundreds, if not thousands, of years old. However, because of changing times, both the traditional law firm and the classic municipal orchestra are finding themselves […]
The Unique Selling Proposition Gets a Makeover: Attorneys, What’s Your “Unique Lawyering Proposition™”?
The “Unique Selling Proposition” is a concept that’s close to the heart of marketers everywhere. The USP is a shorthand way of describing what every product or service desperately needs: a meaningful point of distinction, a way of differentiating it from the products or services of its competitors. In a crowded marketplace, a well-defined USP […]
The Importance of a Strategic Approach to Law Firm Marketing in an Era of Change, Uncertainty and Increasing Competition
By now, it’s fairly well understood that we are living through a period of great change and uncertainty. As Peter Winick proclaims in a recent post, uncertainty is now permanent. While I tend to be somewhat hesitant about calling anything permanent, it appears that for most people in the workforce today – and for almost […]
Who Are Your Heroes? On Second Acts, Defying Conventional Wisdom & Realizing Your Dreams
“There are no second acts in American lives.” – F. Scott Fitzgerald “As you get older, it is harder to have heroes, but it is sort of necessary.” – Ernest Hemingway Who are your heroes? I’m a firm believer that heroes are not just for kids. Everyone should have heroes – and the more, the […]
Is Facebook for Lawyers? Not Yet. Given Privacy Concerns with FB, Attorneys Should Focus on LinkedIn, Twitter & Blogs
For many reasons, I’ve never been much of a friend of Facebook’s. And this sentiment has only increased lately, as news from and about FB in the last few weeks has been a steady stream of evidence as to why one shouldn’t trust the company or its $4-billion, 26-year-old CEO, Mark Zuckerberg. More on that […]
Are You Running on Empty or Running Up That Hill? How Successfully Marketing Your Law Firm is Similar to Staying in Shape After 40
Spring in Boulder means the end of ski season and the beginning of running season. Of course, the hard-core Boulderites have been running six times a week all winter long, but even in my younger days, I never had the sufficient commitment to running that was necessary to claim membership in that elite group. So, […]
