In my previous blog post, I talked about how law firms have much in common with – of all things – philharmonic orchestras. Both are traditionally revered institutions with roots that are hundreds, if not thousands, of years old. However, because of changing times, both the traditional law firm and the classic municipal orchestra are finding themselves […]
Client Service
Ignition and Liftoff: The Future of Law Firm Marketing and Business Development
What does the future hold? To quote Nobel laureate Niels Bohr, “Prediction is very difficult, especially if it’s about the future.” And given all the ongoing change in both the legal profession and the marketing world, it must take a certain level of foolhardiness to attempt to tackle the subject of the future of legal […]
Biz Dev 101: Look First to Your Current Clients and Delight Them With Exceptional Service
You may be familiar with the time-honored marketing maxim that it’s eight times more difficult, time-consuming and expensive to find a new client than it is to get additional business out of a current client. So, given the compelling opportunities waiting to be targeted in and around your current clients and harvested through exceptional client service, […]
