For many, preparing a crisis communications plan is similar to writing or updating your will: you know it’s something you need to do, but despite its importance, it always seems to take a backseat to everything labeled urgent that’s screaming for your immediate attention. And so it’s easy to continue to put it off, trusting […]
The New Rules of Marketing & PR: The Hard, Honest Work of Earning the Public’s Attention
Why is it that the arena of online marketing and PR often reminds me of one of those old-time carnivals? It’s almost impossible to navigate along the online midway enjoying your cotton candy without falling prey to the multitudes of self-proclaimed “gurus” and “leaders” in your path, all of them promising that there’s nothing easier […]
Biz Dev 101: Look First to Your Current Clients and Delight Them With Exceptional Service
You may be familiar with the time-honored marketing maxim that it’s eight times more difficult, time-consuming and expensive to find a new client than it is to get additional business out of a current client. So, given the compelling opportunities waiting to be targeted in and around your current clients and harvested through exceptional client service, […]
Change or Die: The BBC Orders its Reporters to Use Social Media
Do you still think that writing blogs is just for people with either an axe to grind or too much time on their hands? And that Twitter is just an inane waste of time with absolutely no possible positive ROI? As Kevin O’Keefe describes in a post this week, Peter Horrocks, the newly appointed director […]
How Big is Your Glass? Choosing a Challenge Worthy of Your Ambitions
Do you like big challenges? Do you really like big challenges? If so, how big is your glass? We all know that attorneys are trained to be risk-averse. And that that is a necessary element of being a good attorney. Your clients want to be able to describe a business deal or other opportunity to […]
How Big is Your Glass? On Choosing a Challenge Worthy of Your Ambitions
Do you consider yourself someone who welcomes new challenges? And are you willing to take on the commensurate risks? Even if you nodded affirmatively to both these questions, you nevertheless may be in need of a larger glass. We all know that attorneys are trained to be risk-averse. And, of course, a degree of risk […]
