So…is it safe to leave the house yet? The 2020s – even though they’re barely two years old – repeatedly remind me of the tagline from Jaws 2: “Just when you thought it was safe to go back in the water…” It really has been a crazy couple of years, hasn’t it? In fact, the […]
Bryan Cranston’s Five Rules for Career Success
Ever take career advice from a meth dealer? Me neither, but Bryan Cranston has some excellent words of wisdom for all of us. And, of course, he knows a few things about achieving success in a competitive marketplace. Even if you don’t recognize his name, chances are you’ll recognize the gentleman in the accompanying photo. […]
Meaningful Marketing: What Michelangelo and Goldilocks Can Teach Lawyers About Niche Marketing, Market Positioning & Strategic Branding
So, what did Michelangelo and Goldilocks know about marketing? And what exactly is niche marketing? Is market positioning something that law firms really need to care about? Isn’t “strategic branding” just an overused buzzword? In fact, aren’t all of these terms just meaningless marketing jargon that a sensible attorney can ignore? (C’mon, can’t you just […]
The Importance of Elevator Pitches: Five Tips to Crafting a Personal Pitch That’s Natural, Meaningful and Memorable
I recently came across an interesting blog post about how to put together a good elevator pitch in a limited time. “The 15-Minute Method to Writing an Unforgettable Elevator Speech” by Kathryn Minshew is a good read. In fact, it’s just as important for those who believe that they have had the perfect elevator pitch […]
Marketing in a Time of Social Change: Why Growing Numbers of Companies Are Voicing Strong Political Opinions on Controversial Issues
Starting with the tragic attack by a white supremacist at the Emanuel AME Church in Charleston, South Carolina on June 17, the last two weeks have been an historic and hyper-speed ride through some of our country’s most controversial issues, from race relations to gun control to same-sex marriage to Mexican immigration. Perhaps the most […]
Phil Nugent to Speak on LinkedIn for Accountants at Association for Accounting Marketing’s Summit
LinkedIn can be a powerful business development tool for all professionals, and accountants are certainly no exception. But just having a profile on LinkedIn doesn’t bring any more benefits than simply having a gym membership; each one is merely a means to an end that must be used properly – and regularly – if someone really wants to see results. […]
Are You Mobile-Friendly? Responsive Websites and Search Engine Optimization: 40 Days After Mobilegeddon, the Takeaways From Google’s Latest & Greatest Algorithm Update
It’s been a little more than a month since the Google search algorithm update nicknamed “Mobilegeddon” was rolled out to a fearful world. In many ways, this event was similar to an apocalyptic Hollywood blockbuster, except that in this case, instead of everyone looking anxiously up at the sky, all Google watchers were intently focused […]
Fiddling While Rome Burns, Part II: The Importance of Vision (and Execution) for Law Firms in 2015
In my previous blog post, I talked about how law firms have much in common with – of all things – philharmonic orchestras. Both are traditionally revered institutions with roots that are hundreds, if not thousands, of years old. However, because of changing times, both the traditional law firm and the classic municipal orchestra are finding themselves […]
