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Archive for July, 2012

NCG’s Phil Nugent to Moderate LMA Panel Presentation on Branding, Rebranding & Repositioning Law Firms

On Tuesday July 10, 2012, NCG Strategic Marketing’s Phil Nugent will moderate a panel presentation on best practices for branding, rebranding and repositioning law firms. The presentation is hosted by the Rocky Mountain Chapter of the Legal Marketing Association in Denver, Colorado.

Entitled “Creating, Changing, and Gaining Acceptance for Your Brand,” the presentation features three panelists – all in-house branding experts – who will share their experience in creating a new law firm brand or repositioning an existing law firm brand. In some cases, these efforts have been driven by a law firm merger or firm expansion, and in other cases, the rebranding was simply a marketplace imperative. The panelists also will share strategies for helping attorneys become better brand ambassadors.

The panelists are David McCann, Senior Manager, Marketing and Communications, Snell & Wilmer LLP; Heather Nanstiel, Senior Designer, Holland & Hart LLP; and Koree Khongphand-Buckman, Marketing Director for the Western Region, Hogan Lovells.

The luncheon presentation will begin at 11:30 a.m. at Fogo de Chao in downtown Denver. For more details, please visit