Search Engine Optimization (SEO)
Search engine optimization (SEO) can be one of the most important elements of a law firm’s marketing plan. The reason for this is simple: SEO is the key to getting your website found by prospective clients who aren’t yet familiar with your firm. These are the millions of people who daily search Google, Yahoo and Bing for keywords such as “intellectual property attorney Boulder” or “Las Vegas real estate law firm.”
If your law firm is seeking new clients, an SEO program should be a priority for you because these prospects won’t find your website unless Google deems it worthy of a high ranking in its search results.
And after all, isn’t the fact that you wanted to impress prospective clients one of the main reasons you put the time and resources into building your website? And yet, you won’t impress the prospect who doesn’t find your site. That’s where search engine optimization proves its value. We’ve written more about this in our Marketing the Law blog.
Talk to us at NCG Strategic Marketing about whether an SEO program would prove valuable to you and your law firm. We believe in being very straightforward about how search engine optimization works, how we can help, and what type of SEO program might make sense for your firm.
Without SEO, your beautiful, new website is like a Ferrari with a three-cylinder engine. Nice to look at, but it doesn’t quite live up to its expected performance.