Strategic, Intelligent & Customized Marketing for Law Firms
In these challenging times, it is no longer sufficient that you’re one of the best in your field. You also need to bring in new business. And your excellent work for your current clients does not guarantee sufficient numbers of referrals and other new clients coming through your door. Times have changed.
Whether your specialty is intellectual property, estate planning, criminal defense or business litigation, the fact that you’ve been doing great work for years is not enough to assure that you’ll still be in business next year.
What does this mean? It means that you have to market yourself. Which means that you need a marketing plan. And, just as importantly, you need to execute that plan.
NCG can help. Managing Director Phil Nugent, who has both a J.D. and an M.B.A., understands both business and the business of law. We will review your current marketing efforts and work with you to construct a marketing plan that works for you and your firm. That means a plan that makes sense for your type of practice and clients, your budget and time constraints, and your goals for your firm. And since our marketing plans are truly customized, we will include discussions about what you most enjoy doing, what types of clients you most like to work with, and where it makes the most sense for you to channel your limited time.
Check out the NCG blog, Marketing the Law, for thoughts on the evolving business of law, and how increased competition from a variety of sources is helping to make marketing an ever-more important priority for law firms everywhere.