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Digital Marketing for Accountants and Attorneys

Fiddling While Rome Burns, Part I: Tradition-Bound Law Firms Have Much in Common With Symphony Orchestras (and That’s Not Good)

What could your law firm possibly have in common with your city’s symphony orchestra? More than you may think.

The L.A. Times recently published a fascinating story about the many challenges faced by the Los Angeles Philharmonic and other orchestras. As the Times describes the situation, “Orchestras across the country have been shaken by the loss of subscribers, aging audiences, declining corporate donations, labor strife and the struggle of remaining relevant in an era when technology is redefining how people spend their leisure hours.”

Gustavo Dudamel, conductor of the L.A. Philharmonic

Gustavo Dudamel, the dynamic and innovative conductor of the L.A. Philharmonic. (Photo courtesy Los Angeles Times)

Looking at this list of five concerns, it struck me that orchestras and law firms are much closer in spirit than one might think, and that there are more similarities than differences in the challenges they’re facing. Many of the same long-term trends are dramatically affecting both businesses, and in ways that are more sweeping than incremental. Could it benefit lawyers to hear about the challenges facing orchestras? Quite possibly.