NCG Marketing

Digital Marketing for Accountants and Attorneys

Personal Branding 101: Honing Your Elevator Pitch, Knowing Your Audience and Speaking Their Language

I was at a networking event recently where the organizers drew a business card from a fishbowl to select one lucky attendee. They then provided that individual with a full two minutes to sell the crowd on their company, their services or themselves.

It turned out that the individual whose name was drawn was unemployed. What an opportunity, right? Here was the chance to sell himself before a room full of well-educated, well-connected people from a diversity of professions and industries. But how did this individual use this opportunity?

Well, basically, he squandered it. He talked about what he did at his old job in mind-numbing detail, and then he talked some more about what he did at his old job, and then he finished up by – you guessed it – talking about what he did at his old job.

Yikes.

And the worst thing was that he did such a deep dive into what he did at his old job – without ever explaining what he did at a sufficiently high level for this intelligent, but diverse audience from many different fields – that many of us were left speechless.

You see, ironically enough, when this guy had finished talking for two minutes about what he did at his old job, none of us could even tell you what he had done at his old job. Nor could we tell you what he wanted to do in his next job, or what he felt he was unusually qualified to do, or what he was passionate about or with what particular companies or organizations he was hoping to do this activity at some point in the future.

Okay, all that is not entirely true; I did glean some idea of what he does. As my mother says about any guy who labors in the technology sector, “He works with computers.”

Who Are Your Heroes? On Second Acts, Defying Conventional Wisdom & Realizing Your Dreams

“There are no second acts in American lives.”

– F. Scott Fitzgerald


“As you get older, it is harder to have heroes, but it is sort of necessary.”

– Ernest Hemingway

Who are your heroes?

I’m a firm believer that heroes are not just for kids. Everyone should have heroes – and the more, the better. All of us need that inspiration they can provide, whether our hero is a decorated war veteran, a champion basketball player, a boss, a parent or someone who has surmounted great odds in life.

So, let me tell you about one of my newest heroes. Her name is Libby James and a few weeks ago she ran the Bolder Boulder 10K in 49:19. That’s a 7:56 pace for 6.2 miles, which would be quite good for almost any of us, but did I mention that she’s 73 years old?

If you’re not a runner, it may not jump out at you just how amazing that is. Maybe this will help: She was the 822nd finisher out of 25,851 women of all ages. And just so you don’t have to do the math, that’s in the top four percent of all women finishers. At age 73.