What does the future hold? To quote Nobel laureate Niels Bohr, “Prediction is very difficult, especially if it’s about the future.” And given all the ongoing change in both the legal profession and the marketing world, it must take a certain level of foolhardiness to attempt to tackle the subject of the future of legal marketing. And yet, there are sufficiently strong indications of where things are going that I felt I was on solid ground in my recent presentation, “The Future of Law Firm Marketing and Business Development.” Of course, I wasn’t predicting the imminent end of the world, or even The End of Lawyers (although I did mention Richard Susskind’s excellent and thought-provoking book of the same name).
The theme for the June 9 presentations at the Denver Bar Association was The Future of the Law, and the format was in the style of the tech-industry’s fast-paced, five-minute Ignite presentations. Obviously, it’s absurd to try to address such a complex topic in such a superficial way. But it did make it fun. And even given the mandated 15-second limit for each slide, and the speaker slip-ups and the lack of time to correct misstatements, some points worth considering can nonetheless emerge within the Ignite format. But don’t just take my word for it; see what you think and share your thoughts.