NCG Marketing

Digital Marketing for Accountants and Attorneys

Archive for November, 2010

Your 2011 Marketing Plan, Part 1: The Value of Setting Goals & Planning

If you don’t know where you are going, you might wind up someplace else.

– Yogi Berra

It must be the end of the year already, because all the articles and blog posts about setting goals and planning are starting to appear. And guess what: This is yet another one.

Hey, I heard that groan. And I see how you’re beginning to turn the virtual page to find some other article or story that you feel might actually teach you something.

But wait. This could be the most important and even life-changing blog post that you’ll ever read, if it encourages you to take action. Because – as study after study has shown – goal setters are significantly more successful than everyone else. (By the way, that’s not thought to be coincidental.) And yet, if you’re like an estimated 97% of the population, you’re not a goal setter. And that’s too bad, because here’s what goal setters do:

1.     Write out specific, measurable, achievable, relevant and time-sensitive goals for the year ahead,

2.     Break them down into tasks and sub-tasks, and plot out on a calendar how they’re going to achieve each one,

3.     Revisit their plan on an ongoing basis to measure the progress they’re making, and

4.     Review their goals throughout the process to ensure that they’re still the right ones.